About
I automate businesses because I've built them from the inside.
I'm Samuel — based in The Hague, Netherlands. I've been building web systems since 2021 and moved into AI automation in 2024 when I realized most businesses don't have a technology problem. They have a process problem.
By day I coordinate publishing workflows at Wolters Kluwer, one of the world's largest information services companies. That means I live inside complex operational systems every day — I see where they break, where time gets wasted, and where automation should exist but doesn't.
Alongside that, I run web development, AI operations, and marketing automation for Dr. Hotellato Zrt. (a B2B hospitality supply company in Hungary) and 4 Cats Shelter (a boutique guesthouse in Cak, Hungary). I built an autonomous AI bot that manages all three businesses 24/7 from a single Docker container.
I study International Business at The Hague University of Applied Sciences and bring a blend of operational thinking, technical execution, and commercial awareness to every project. I speak Hungarian, English, and Italian.
2021
3 (HU, EN, IT)
NL + HU + US
Enterprise to SMB
Tools & Technologies
Journey
Started web development
Built dr.hotel.hu and catalog.hotellato.hu for Dr. Hotellato Zrt. First full-stack projects.
Enrolled at THUAS
Started International Business at The Hague University of Applied Sciences.
Moved into AI automation
Built first lead enrichment pipeline. Started AI agency targeting the US HVAC market.
Wolters Kluwer + OpenClaw
Publishing Coordinator at WK. Deployed AI across Dr. Hotellato team. Built OpenClaw to manage 3 businesses autonomously.
Scaling the consultancy
Building systems that bridge the AI implementation gap for SMBs and enterprises alike.
Let's Talk
The window is open.
It won't stay open forever.
The businesses that move first win. Let's find where you're leaving 20+ hours a week on the table.
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